YouTube Growth Strategist & Executive Producer

Your podcast
is great.
Your YouTube

is the problem.

Most podcasts don't have a content problem. They have a YouTube problem — packaging, positioning, distribution. It's a solvable problem — and it's the only one I work on.

The video is a product. The viewer is a customer. Once that lands, everything else is optimization.

Built for podcast hosts and long-form creators who are winning everywhere but YouTube.

1B+ views generated for clients

Schedule a 20-Min Call See how it works →

Follow on LinkedIn — weekly YouTube breakdowns

Tyler Bohall — YouTube Growth Strategist

The Real Issue

The content isn't
the problem.

Most podcast hosts and long-form creators are putting out genuinely good content. The episodes are strong. The guests are compelling. The production is clean. And the channel is still flat.

The issue is almost never what's inside the video. It's everything around it — how the video is packaged, how it's positioned in the algorithm, how it signals value to a viewer who's never heard of you before.

YouTube treats every video like a product on a shelf. If the packaging doesn't communicate what it is and why it matters in the first half-second, the viewer moves on. The algorithm follows the viewer.

That's the gap. And it's fixable — not with more content, not with a bigger budget, but with a packaging and positioning strategy built specifically for how YouTube actually works.

The Framework

The video is a product.
The viewer is a

customer.

Once that lands, everything else is optimization. Most channels don't fail because of bad content — they fail because the content isn't packaged, positioned, or distributed like a product.

Years spent reverse-engineering why some shows explode on YouTube and most stall out. The difference is rarely talent. It's strategy — and it shows up in the data every time.

"When something isn't working on YouTube, it's rarely the content. Nine times out of ten it's the packaging — what the video looks like before anyone clicks. Fix that, and everything changes."

— Tyler Bohall

18mo

200K → 1.2M — PBD

8mo

0 → 225K — Jedediah

1B+

Views generated

116K%

Viewership growth

Tyler Bohall

YouTube Strategist & Executive Producer

I've spent the last decade inside some of the fastest-growing shows on YouTube — not as a consultant watching from the outside, but as the person making the packaging decisions, reading the data, and adjusting strategy in real time. PBD Podcast. Valuetainment. Jedediah Bila Live. Russell Brand's Stay Free. Over a billion views generated across clients.

The through-line is always the same. The content isn't the problem. The container is.

Connect on LinkedIn tylerbohall@proton.me

The Framework

One system.
Four levers.

Most channels aren't broken. They're incomplete. The same four variables determine whether a channel compounds or flatlines — regardless of niche, budget, or upload frequency.

01 /

Packaging

What the video looks like before anyone clicks. Thumbnail, title, hook structure. This is where most channels leak — and it's the first thing I look at. Fix the packaging and everything downstream improves.

02 /

Content Strategy

What to say, in what format, at what cadence. Built around how your specific audience actually behaves on YouTube — not a generic posting schedule. The right content strategy makes every video work harder than the last.

03 /

Distribution

YouTube isn't one surface. Search, browse, Shorts, suggested, and external traffic each require a different approach. Most channels rely on one and wonder why growth has stalled. Distribution is the multiplier.

04 /

Performance

CTR, retention curves, post-watch behavior — the data tells you exactly what's working and what isn't. Every decision gets made from the numbers, not instinct. That's what separates channels that compound from channels that plateau.

Services

Three ways
to work together

Both engagements start the same way — with me understanding your channel before I say anything prescriptive.

01 /

Channel Growth
Diagnostic

$2,000

Not advising from the outside — I'm the person who was in the room making these decisions for PBD Podcast, Jedediah Bila, and Russell Brand.

For channels that know something's off but can't identify what. I go deep — two hours in your analytics, your content, your positioning — and come out with a clear answer.

2-hour channel deep dive

Written 90-day roadmap (PDF)

30-minute debrief call

Screen-recorded audit walkthrough video

CTR Benchmark Report — your niche vs. top performers

Winning Thumbnail Swipe File (15 examples from your category)

Title Formula Sheet — 10 frameworks for long-form content

90-day check-in call

You'll leave knowing exactly what's holding your channel back — and exactly what to do about it. Most creators who implement the roadmap see meaningful CTR improvement within 30 days.

Book a Diagnostic

The Clarity Guarantee — if you can't identify at least 3 specific, data-backed changes to make immediately after your diagnostic, I'll refund you in full. No questions asked.

2 of 4 spots open

02 /

Monthly Strategy
Retainer

$5,000 – $15,000 / month

For channels that want to move fast and stay sharp. Choose the level of involvement that fits your operation — from pure strategy direction to full channel ownership.

Strategy — $5,000/mo

Packaging & title strategy

Monthly performance review

Direct access — no account manager

Strategy + Oversight — $8,000–$10,000/mo

Everything above

Pre-publish review of every video

Title and brief writing

Weekly check-ins

Full Channel Ownership — $15,000/mo

Everything above

Full packaging ownership

Content calendar

Twice-weekly check-ins

Monthly reporting

Hard cap of 4 clients at a time. You work directly with me — not a junior strategist.

Start a Conversation

Coming Soon

03 /

Podcast YouTube
Accelerator

Group Program — from $497

A small-cohort program for podcast creators who want the strategy without the retainer price tag. Six weeks. Eight to twelve creators. One framework — applied directly to your channel.

6-week live cohort

Weekly group strategy session

Channel packaging workshop

90-day roadmap built with you

Title and thumbnail framework

Direct feedback on your channel

The same packaging system that took PBD Podcast from 200K to 1.2M — taught directly, in a group setting.

Join the Waitlist →

Free Resource

The 5-Point
Channel

Audit Checklist

The exact five questions I ask in the first 15 minutes of every channel audit. If you can't answer all of them clearly, that's your growth problem — right there.

Is your CTR low because of impressions or despite them?
Where exactly are viewers dropping off — and why?
What does your post-watch behavior say about your packaging?
Are you getting found, or just getting views from subscribers?
What's your channel's one job — and does YouTube know what it is?

Also building

Clawdraft

The strategy side is what I do. The execution side is where most creators fall apart — not because they don't know what to post, but because producing it every week is unsustainable. Clawdraft is the tool I built for that problem: an autonomous agent that wakes up at 6am, scrapes what's trending in your niche, and delivers a full week of content — LinkedIn, YouTube script, newsletter, X thread — to your WhatsApp every Sunday at 8pm. Written in your voice. Ready to post.

Learn more at clawdraft.app →

🐾 Clawdraft · Sunday 8:00 PM

💼 LinkedIn Post

Most podcast YouTube channels aren't failing because of bad content. They're failing because YouTube doesn't know what the channel is for — and neither does a first-time visitor. That's a packaging problem. And packaging is fixable in an afternoon.

🎬 YouTube Script

~11 min · 5 sections · starts in media res
[Hook] Your channel isn't growing because your thumbnails are lying to YouTube about what your show is...

4 pieces. Every Sunday. Your voice.

Results

The work speaks
for itself.

Channels I've worked inside

PBD Podcast

Valuetainment

Jedediah Bila Live

Stay Free w/ Russell Brand

In Search of More

PBD Podcast

200K → 1.2M

18 months

The channel had real content and a real audience. The problem was that YouTube didn't know what the show was for — and neither did first-time visitors. Repositioned the packaging, tightened the content signal, and built a distribution system that treated each video like a product launch. In the first 90 days CTR nearly doubled. Over 18 months the channel grew from 200,000 to 1.2 million subscribers. The content didn't change. The packaging did.

200K

Subscribers at start

→

1.2M

Subscribers at 18 months

~2x

CTR improvement in 90 days

Jedediah Bila Live

0 → 225K

8 months

Built from zero. No paid promotion, no algorithmic shortcuts — just a clear positioning strategy, packaging that matched the audience's expectations, and a content cadence designed to compound. The channel found its footing in month two and didn't look back.

In Search of More

116,000%

Viewership growth

The content was strong. The distribution was broken. Rebuilt the YouTube strategy from the ground up — titles, thumbnails, upload structure, Shorts integration. The audience was already there. The strategy just needed to meet them.

Your podcastis great.Your YouTube

The content isn'tthe problem.

The video is a product.The viewer is a

One system.Four levers.

Three waysto work together